Improving blood pressure and boosting vascular health are areas of interest R&D activity
Improved heart health relates to reducing the risk of developing cardiovascular disease (CVD), coronary heart disease (CHD), and stroke. Risk factors for these diseases are numerous, and include smoking habits, body weight, blood pressure, cholesterol levels, and physical exercise levels.
According to Frost and Sullivan, the heart health market in Europe is dominated by ingredients targeting cholesterol-reduction, with the big four listed as phytosterols, omega-3s, beta-glucan, and soy protein.
While these main players are looking at blood lipid and cholesterol levels, another area of interest for the industry is reduction of blood pressure in people with hypertension. And no wonder, with some one billion people worldwide reportedly suffering from high blood pressure.
High blood pressure (hypertension) is defined as having a systolic and diastolic blood pressure (BP) greater than 140 and 90 mmHg. It is a major risk factor for CVD.
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